Sobriety was never the end goal.
It was the beginning of becoming fully present in my own life.
THE FOUNDERMeet Brittany Young
Executive sobriety coach. 12+ years sober. Former sales leader, personal trainer, and corporate consultant.
12+
years sober personally
92%
of clients maintain sobriety past 90 days
10+
years working with high-performers
This work is not theoretical to me.
I am a wife. A mother. And more than 12 years sober.
When I say I understand what it costs to get honest about alcohol, I am not speaking from a textbook. I am speaking from the years I lived it.
I know what it feels like to lose people when you stop numbing. My sister stopped speaking to me when I got sober in 2013. Friends disappeared. The social fabric I had built around drinking unraveled almost overnight. Getting sober did not feel like a victory at first. It felt like grief.
I know what it feels like to pour yourself into helping others get sober and watch them relapse anyway. From 2017 to 2020, I worked with people coming out of rehab and mental hospitals. Some made it. Some did not show up again. Some died. I carried that weight until it broke me, and then I walked away.
And I know what it feels like to build something from nothing, lose 85% of it overnight, and have to start over with nothing but a direction you did not ask for. In 2023, 2 of my largest contracts disappeared in the same week. I went for a walk. I asked for direction. And the answer I got was the last one I wanted
Sobriety.
I said no. I had already paid for that. I had burned out inside it. I was not going back.
But it would not leave me alone.
That is what I mean when I say this work is not theoretical. Every part of this -- the cost of getting sober, the grief of watching people not make it, and the courage it takes to build a life around the thing that already broke you once -- I have lived all of it.
That is why the executives who find me stay. Not because I have the credentials. Because they can feel the difference between someone who studied this and someone who survived it.
The road here.
2013Getting sober cost me everything familiar.
My sister stopped speaking to me. Friends disappeared. The version of me that was no longer numbing made people uncomfortable. I spent nights alone, isolated, not knowing who I was beneath the performance and the striving.
But in that loss, something became possible. I joined a community. I got into powerlifting. I went to therapy. I worked with coaches on identity. I prayed. I surrendered. And slowly, I found out who I actually was when nothing was numbing and no one needed anything from me.
2017 - 2020Rebuilding others. Then breaking myself.
I worked as a personal trainer with people coming out of rehab and mental hospitals. Weight training. Food. Structure. The body as a foundation for the rest of the healing.
It broke my heart in ways I was not prepared for. Clients relapsed. Some did not show up again. Some died. By 2020, I was burned out in a way that felt permanent, and I walked away entirely.
2021Something I could not unsee.
I moved back into sales, working with corporate clients in the financial sector. And I started seeing the same pattern everywhere: executives using alcohol to take the pressure off, to celebrate, to connect, to cope. It was woven into the culture so deeply that no one was naming it as a problem. It just looked like success. I wanted it to stop. I just did not know yet how I was supposed to be part of solving it.
2023I said no. Then I said yes.
Two of my largest contracts disappeared overnight. 85% of my revenue, gone. I went for a walk, praying, asking what came next. I heard one word: sobriety. I said no immediately. I had already done that work. I had watched people die inside it. I was not going back.
But the word would not leave me alone. When I finally shared it with my coach, she told me it was not a good idea. That it would not sell.
She was wrong. Within weeks, people were messaging me at 3 in the morning. Asking for help. Referring others. Showing up because they recognized something in me they could not find anywhere else: someone who understood what it felt like to be outwardly successful and privately exhausted. Someone who had paid the real price of that contradiction and rebuilt on the other side.
TODAYThe work that found me.
I work with executives, CEOs, and high-performing leaders who are outwardly successful and privately exhausted from negotiating with alcohol, pressure, and the version of themselves they no longer want to be. 92% of my clients maintain sobriety past 90 days. The other 8% are still in the work.
WHAT CLIENTS SAYBrittany has worked with hundreds of leaders across industries. These are a few of the ones who said yes to sharing their story.
WHAT CHANGESThe philosophy.
This work is not about removing alcohol. It is about removing the need for it.
Most coaching treats sobriety as the destination. A goal to white-knuckle toward, measure in days, and protect through willpower.
That is not what I do.
I work with the identity underneath the drinking. The part of you that has been under-resourced, over-pressured, emotionally disconnected, and quietly fracturing for years. When that part gets rebuilt, sobriety becomes a natural byproduct. Not a battle. Not a sacrifice. Just who you are now.
Faith is part of my foundation. It shows up in this work as an anchor - something larger than performance to build a life around. It is not required of my clients. But it is true of me.
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The right moment arrives.
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